[PPC Den Podcast Ep. 109] What are Dayparting and Weekparting in Amazon PPC?

What are Dayparting and Weekparting in Amazon PPC?


Dayparting and weekparting promise to optimize your bids so you don’t waste an hour of ad spend, but is it really possible to harness that power in your Amazon PPC? Even if you can, are they really the PPC panaceas some “gurus” make them out to be? Join Mike and Destaney this week as they uncover the truth about dayparting and weekparting.

We’ll see you in The Badger Den!

Episode Highlights

  • 1:05 Intro
  • 3:05 What are Dayparting and Weekparting?
  • 7:09 The Reality of Dayparting and Weekparting
  • 9:10 The Perils of Trying to Daypart on Amazon
  • 14:10 Substitutes for Dayparting and Weekparting
  • 16:38 The Perils of Trying to Weekpart on Amazon
  • 21:19 Closing Thoughts

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast:

Special Thanks and a Note About the PPC Den Podcast

We’d like to give a big thank you to all the people that help make the PPC Den possible.

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio editor: Pedro Moreno

Graphic Designer: Emma Walker

Content Writer: Vincent Gulliver

We couldn’t do it without you!