[PPC Den Podcast Ep. 95] What Do I Do When a Keyword Doesn’t Convert?

What Do I Do When A Keyword Doesn’t Convert


Wondering when you should cut bait and pause a keyword with zero sales? We’re here to help! This episode is all about keyword management, specifically how you can track and manage keywords that don’t have conversions.

Mike and Stephen leave no stone unturned as they breakdown everything you need to know about keywords that aren’t converting.

We’ll see you in the Badger Den!

Episode Highlights

  • 1:10 Intro
  • 3:00 What to do with keywords that have zero sales
  • 4:20 Search terms vs. Keywords
  • 8:25 Keyword case study
  • 10:20 When should you pause a keyword?
  • 17:43 Keyword management in practice
  • 23:28 How to interpret and act on your keyword data
  • 37:00 Managing converting keywords
  • 40:30 Closing thoughts

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast:

Special Thanks

We’d like to thank our podcast and video editor, Pedro Moreno, who always make our media dreams come true. Without him, this would be a heck of a lot more challenging! We’ve worked with Pedro since the beginning and we are proud to have him in our Badger Nation. Thank you!

Thank you!