[PPC Den Podcast Ep. 97] Prime Day Preparation: Capitalizing on the Most Important Days of the Year

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Prime Day is almost here! The Super Bowl of Amazon PPC is right around the corner, and it’s time to get prepared. How should you change your bids? What ACOS should you expect? These questions, and more, are answered in today’s episode.

Mike and Bobby Pulte, from Search Scientists, breakdown how you can make the most of Prime Day 2020 and what makes Prime Day different from any other day.

We’ll see you in the Badger Den!

Episode Highlights

  • 1:10 Intro
  • 4:40 Why Q4 in 2020 is so important
  • 6:40 Prime Day metrics
  • 16:00 Optimizing for Prime Day
  • 20:30 Closing thoughts

Links & Resources

If you missed them, check out our previous episodes of The PPC Den Podcast:

Special Thanks

We’d like to thank our podcast and video editor, Pedro Moreno, who always make our media dreams come true. Without him, this would be a heck of a lot more challenging! We’ve worked with Pedro since the beginning and we are proud to have him in our Badger Nation. Thank you!

Thank you!